Sogoms
Joined: 14 May 2014
Posts: 1
|
 Posted: Wed May 14, 2014 12:59 pm Post subject: 6 Easy Steps For Getting to Grips With Your Web Designer and |
 |
|
Website Design V Website Design.
How to get the best out of your design company.
Now, you might be asking what do I mean by Website Design Versus Website Design how can you compare the same thing to itself?
It is a problem I have been mulling over for a while. Let me explain...
In the world of design and the graphic arts you will often find a that a graphic designer spends a lot of time thinking about fonts, colours, layout, imagery and look and feel and this is called graphic design. A graphic designer will read the latest design magazines, they will look at other websites they will absorb information and start to instinctively know what is 'in' at the moment, design usually follows trends.
For a lot of websites, especially what you might call brochure sites (ie they do not actually sell a product) this is fine. If you have an experienced designer who knows his onions you should end up with a good looking product that portrays and sells your company online at its best and that is all you need. (always check a designers portfolio before going ahead with anything)
The problem arises when the designer has finished your super trendy, up to the minute cutting edge website and you find that even though the SEO company is doing it's job, the hits are up people are coming to the site. You are not making any sales!!
Why is this?
Well this is where another type of web development comes in. This is the testing and human interface design. Take another look at your web site. It looks the bees knees, the designer has explained to you in careful detail why he chose that particular font, why he picked that certain background colour and the philosophy of that image across the page, but it 'ain't working!!
This is because there is a whole other world of design out there that encompass how people react to certain elements on a website. Colours, fonts, wording, even where the freephone number is, how they use the website and what stops them making a sale.
Website design has come a long way in the last 15 years. From simple text based pages, through to text with small images and so on. Many of the early websites were designed by programmers, then by designers with an experience of print design only.
Remember 'entry pages' ie 'Welcome to XYZ company, click to enter our website'. This is the earliest example of people realising that Web design had different needs to traditonal design. Entry pages came from the tradition of book covers. Book covers were there to advertise the product but primarily to keep your pages clean. You do not need to keep your web pages clean. Combined with the 'less clicks the better' rule, designers soon started to drop the entry page to allow you to get straight down to the business of buying. |
|
FAQ
Search
Memberlist
Usergroups
Register
Profile
Log in to check your private messages
Log in
